"I can't compete with that!"

“I can’t compete with that!”

It can feel like there is always someone who is smarter, younger, more attractive, wealthier, etc. With so many amazing people raising their hands for a relationship and so many demands on our time, it can feel like you’ll never be in your dream relationship with your dream person.

It’s easy to feel insecure if you focus on your weaknesses.

So how are you supposed to connect with the person of your dreams when there are so many people who could swoop in and seem more impressive?

Jack Welch said, “If you don’t have a competitive advantage, don’t compete.” The good news is, you do have a competitive advantage. But if you don’t know what it is you need to figure it out.

Think about these questions to define your competitive advantage:

1) What does your ideal partner value? You need to understand who you want to connect with and know what’s important to them. Defining a target audience profile can help you figure this out.

2) What you are competing against? In marketing we talk about “share of wallet.” Coke is competing with Pepsi when it comes to drinks, but Coke also thinks about everything their customers spend money on that could be spent on their products. Are you competing against someone younger? An ex? Are you competing for their time against their job? Their hobbies? Take a holistic approach, not a narrow one. A competitive audit can help you figure this out.

3) What are your strengths? What makes you unique? What are you passionate about? What are you able to offer? An internal audit can help you figure this out.

Once you’re able to answer those questions, you’ll have the confidence to say, “They can’t compete with me.”

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