The sfd story

The cobbler’s kids have no shoes and the strategist had no strategy.


When it came to my personal life, I was so busy helping others I never thought to help myself. And I suffered for it. I was in a 19 year relationship, married for 12 of them and happy for a couple.


After my divorce, I was single for a while. I was almost 40 by the time I met her. My person. The one human being on earth who somehow knows me better than I know myself. The one person I can be my true and honest self around. 


This feeling of freedom, confidence and happiness was like nothing I had felt before. My friends, family and coworkers could tell that I was a new man. Less stressed, more real. This new, positive attitude came with a new sense of purpose. Imagine if everyone could meet their person? How amazing would it be if everyone could be this happy?


At first I didn’t understand how I could do that. But then I started thinking about it strategically. I realized my goal is change the world, one person at a time, by helping others find their person.


Once there’s a goal, you just need a strategy to reach it. Now that’s something I understand. I applied my 20 years of strategic planning experience to relationships and Strategy For Dating was born. 

course description

Following an easy, step-by-step blueprint to get what you want.

Proactively taking steps to make your dream relationship real.

Having more good dates and wasting less time on bad dates.

Being happier than you ever thought was possible.

Spending the rest of your life with your person.



Strategy for Dating is based on my 20 years experience helping some of the world's top brands reach their business goals.

This experience includes media strategy for Apple, mobile strategy for Target, digital strategy for Pepsi and social strategy for the US Army.  

Downloading this free roadmap is the first step in understanding how you can take control of your dating life and find your dream relationship!

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dating strategy roadmap 

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